Purple leverer en cloud-baseret in-store marketing platform som er en motor for interaktion med kunder, som via profilering vil modtage relevante kampagner, som passer til deres interesser og demografi.

Marketing som rammer hvor de fleste kunder altid er tilstede – via sms, email og web browser på deres mobiltelefon.

Kunder kan genkendes når de vender tilbage og modtage tilbud når de besøger butikken igen.

En meget effektiv måde at rekruttere nye kunder på.

Se mere om Purple hér

 

The Purple method

Access
Ensuring our WiFi is easy to access is at the heart of everything we do. Users login seamlessley through social media for fast, effortless access.


Analyze

Our portal pulls together multiple data sources allowing you to analyze foot traffic, dwell times and bounce rates of your physical space.


Action 

Take action when people are in your venue using our marketing tools to target users through email, SMS and customisable splash pages.

Purple Portal

Web analytics for the real, physical world

 With our cloud software enabled over your existing network you can access a wealth of rich analytics. Similar to web analytics, our platform displays real­-time footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency; enabling businesses to truly understand their venues.

Using WiFi, Bluetooth and GPS we can enable additional location services to pinpoint customer movement in venues down to a few metres. Businesses can then send hyperlocal marketing messages to people as they move around the venue in real-time.

What is more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don't log in to the Guest WiFi.

We use a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.

Fordele


Website Analytics af den fysiske verden


Forstå demografi I den fysiske lokation


Se hvor besøgende bruger deres tid


Se real-time data opdelt på venue, virksomhed eller gruppe


Opret målrettede marketing kampagner


Effektiviser marketing, minimer omkostning og øg omsætning

Marketing automation made easy

· Wifi Solutions
· Social WiFi
· Logic flow
· SMS & Email
· Micro surveys
· Reviews
· Content filtering
· Bandwidth & payments
· Multilingual
· WiFi analytics
· API access
· Location services
· Wibeacons
· Proximity marketing
· Heat mapping
· Moving Venues