purple
En cloud-baseret in-store marketing platform
Purple leverer en cloud-baseret in-store marketing platform som er en motor for interaktion med kunder, som via profilering vil modtage relevante kampagner, som passer til deres interesser og demografi.
Marketing som rammer hvor de fleste kunder altid er tilstede – via sms, email og web browser på deres mobiltelefon.
Kunder kan genkendes når de vender tilbage og modtage tilbud når de besøger butikken igen.
En meget effektiv måde at rekruttere nye kunder på.
Fordele
- Website Analytics af den fysiske verden
- Forstå demografi I den fysiske lokation
- Se hvor besøgende bruger deres tid
- Se real-time data opdelt på venue, virksomhed eller gruppe
- Opret målrettede marketing kampagner
- Effektiviser marketing, minimer omkostning og øg omsætning.
The Purple method
Access
Ensuring our WiFi is easy to access is at the heart of everything we do. Users login seamlessley through social media for fast, effortless access.
Analyze
Our portal pulls together multiple data sources allowing you to analyze foot traffic, dwell times and bounce rates of your physical space.
Action
Take action when people are in your venue using our marketing tools to target users through email, SMS and customisable splash pages.
Purple Portal
Web analytics for the real, physical world
With our cloud software enabled over your existing network you can access a wealth of rich analytics.
Similar to web analytics, our platform displays real-time footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency; enabling businesses to truly understand their venues.
Using WiFi, Bluetooth and GPS we can enable additional location services to pinpoint customer movement in venues down to a few metres. Businesses can then send hyperlocal marketing messages to people as they move around the venue in real-time.
What is more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi.
We use a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.
Marketing automation made easy
- Wifi Solutions
- Social WiFi
- Logic flow
- SMS & Email
- Micro surveys
- Reviews
- Content filtering
- Bandwidth & payments
- Multilingual
- WiFi analytics
- API access
- Location services
- Wibeacons
- Proximity marketing
- Heat mapping
- Moving Venues
links
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Tilmeld dig vores nyhedsmail, for information om ny teknologi, produkter og kurser.